Cookie Policy
This policy explains the cookies and tracking technologies we use, why we use them, and how you can control them.
Last updated: 16 June 2026
Contents
2. Who Sets Cookies on This Website?
InfriaX Inc. ('InfriaX', 'we', 'us') sets first-party cookies on this website (infriax.com). We also permit certain carefully selected third-party providers to set cookies through our website in connection with analytics, advertising, and performance measurement services. These third parties are listed in Section 5 below. For mobile applications and SaaS platforms developed by InfriaX on behalf of clients, cookies and equivalent tracking mechanisms are disclosed in the applicable product's privacy notice and cookie disclosure, which the client is responsible for maintaining.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for our website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in (if applicable), or filling in forms. Without these cookies, services you have asked for — such as contact form submission and navigation — cannot be provided. Legal basis: Legitimate interest (strictly necessary for service operation); no consent required under the ePrivacy Directive. You cannot opt out of strictly necessary cookies through our cookie preference centre, but you may be able to disable them in your browser settings, which will affect website functionality.
3.2 Analytics & Performance Cookies
These cookies allow us to count visits, traffic sources, and user interactions so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move around the site. All information collected by analytics cookies is aggregated and pseudonymous — we do not use this data to identify individual users. Analytics cookies we use include Google Analytics 4 (with IP anonymisation enabled), and similar privacy-respecting analytics tools. Legal basis: Consent (where required by applicable law, including GDPR and ePrivacy). We will only set analytics cookies once you have given your consent via our cookie preference centre.
3.3 Functional Cookies
Functional cookies enable the website to provide enhanced functionality and personalisation, such as remembering your language or region preference, or maintaining state across sessions. If you disable these cookies, some or all of these services may not function properly. Legal basis: Consent (where required); or Legitimate Interest where the functionality is directly requested by the user.
3.4 Marketing & Advertising Cookies
Marketing cookies are used to track visitors across websites, to build a profile of your interests, and to show you relevant and engaging advertisements on our website and across the internet. These cookies are set by our advertising partners and may combine information with other information those partners have collected about you from other websites and digital products. Advertising partners we use may include: Google Ads (including Google Display Network, YouTube Ads, Google Remarketing); Meta Ads (Facebook and Instagram remarketing pixels); LinkedIn Insight Tag; TikTok Pixel; Microsoft Advertising (Bing Ads); and other programmatic advertising partners. Legal basis: Consent. We will only set marketing cookies once you have given your consent. You can withdraw consent at any time using our cookie preference centre or the opt-out mechanisms listed in Section 6.
3.5 Social Media Cookies
Social media cookies are set by third-party social media platforms (such as LinkedIn, X/Twitter, and YouTube) whose share or follow buttons or embedded content appear on our website. These companies may use your data for their own purposes. We recommend reviewing the cookie and privacy policies of each social media platform you interact with through our website.
5. Third-Party Cookie Providers
The following third parties may set cookies through our website. Each operates under their own privacy and cookie policies, which we encourage you to review: Google LLC — Google Analytics 4, Google Ads Remarketing, Google Tag Manager, YouTube (privacy.google.com/policies/privacy); Meta Platforms Inc. — Meta Pixel (facebook.com/policy); LinkedIn Corporation — LinkedIn Insight Tag (linkedin.com/legal/privacy-policy); Microsoft Corporation — Microsoft Clarity, Bing Ads (privacy.microsoft.com); TikTok Inc. — TikTok Pixel (tiktok.com/legal/privacy-policy). We periodically audit our third-party cookie integrations to ensure they remain current and necessary.
6. How to Manage Your Cookie Preferences
Cookie Preference Centre
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept, reject, or customise your cookie preferences by category. You can revisit and update your preferences at any time by clicking the 'Cookie Preferences' link in the footer of our website.
Browser Settings
All major browsers allow you to control cookies through browser settings. You can typically set your browser to block all cookies, block third-party cookies only, clear cookies when you close your browser, or notify you when a cookie is set. Please note that restricting cookies may impact the functionality of our website and other websites you visit. Browser-specific instructions: Chrome — Settings > Privacy and Security > Cookies; Firefox — Settings > Privacy & Security > Cookies and Site Data; Safari — Preferences > Privacy; Edge — Settings > Cookies and Site Permissions.
Advertising Opt-Out Tools
You can opt out of interest-based advertising from participating companies through: Google Ads Settings (adssettings.google.com); Meta Ad Preferences (facebook.com/ads/preferences); LinkedIn Ad Preferences (linkedin.com/psettings/advertising); the Digital Advertising Alliance (optout.aboutads.info) in the US; the European Interactive Digital Advertising Alliance (youronlinechoices.eu) in the EU/UK; the Network Advertising Initiative (optout.networkadvertising.org).
Global Privacy Control (GPC)
We honour the Global Privacy Control (GPC) signal. If your browser or browser extension broadcasts a GPC signal when you visit our website, we will treat this as an opt-out of the sale or sharing of your personal information for advertising purposes, as required under CCPA/CPRA and other applicable laws.
Mobile App Tracking
For mobile devices, you can limit ad tracking through: iOS — Settings > Privacy & Security > Tracking (to control per-app tracking authorisation under Apple's ATT framework); Android — Settings > Privacy > Ads (to opt out of personalised ads or reset your Advertising ID). For mobile applications developed by InfriaX, each application's specific tracking preferences are managed within the app's settings as disclosed in that app's privacy notice.
7. Legal Basis for Cookie Usage
Our use of cookies is compliant with the EU ePrivacy Directive (as implemented in national law across EU member states), the UK Privacy and Electronic Communications Regulations (PECR), GDPR and UK GDPR, CCPA/CPRA (for California residents), and equivalent national laws globally. For cookies that are not strictly necessary, we rely on your freely given, specific, informed, and unambiguous consent as the legal basis for processing. You may withdraw your consent at any time with effect for the future, without affecting the lawfulness of processing based on consent before withdrawal. Withdrawal of consent does not affect processing carried out under other legal bases.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. We will post the updated policy on this page with a revised 'Last updated' date. Material changes will be communicated to you via the cookie preference centre banner on your next visit, so you have the opportunity to review and update your consent. We encourage you to check this page periodically.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at: privacy@infriax.com. For general enquiries: infriax.com/contact. We aim to respond to all cookie-related enquiries within 5 business days.
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